Scroll Platinum? Absolutely precious. Our wool hooked area rugs are hand hooked with loops of 100% wool yarn creating thick cushy pile. Each rug is finished with a cotton canvas backing, attached with latex. Regular vacuuming and the occasional gentle shake should keep your rug in shipshape condition, though hooked area rugs may require occasional minor grooming to stay looking their best. From time to time, as a hooked rug settles, a stray loop of yarn may pop up. This is perfectly normal. Do not pull the loop; simply trim it with scissors. Our wool hooked area rugs naturally lose a bit of fuzz. This is natural, simply fetch a vacuum and groom away. For all wool rugs, we recommend professional cleaning only.